Branding
2025
Visual Story
Context / System / Detail / Outcome
Challenge
The existing labels lacked consistency across product lines and appeared improvised despite the high quality of the products. The goal was to develop a visual identity that felt professional without losing the warmth and personality of a small regional producer.
Solution
The branding combines expressive handwritten typography for product names with a clean sans-serif typeface for structured product information. This contrast highlights the handmade nature of the products while ensuring clarity and consistency.
A modular label system establishes a clear information hierarchy across all product categories. To simplify navigation through the large variety of apple juices, three flavor categories were introduced and identified using small colored stickers, creating a practical and scalable solution for production.
Campaign
To introduce the new identity, I designed a series of promotional posters centered around individual products. Clean compositions, carefully selected color palettes, and concise messaging reinforce the brand's positioning as a premium regional producer.
The campaign was designed to work across both physical and digital touchpoints, from market stalls to social media.
Outcome
The new identity provides Claudia Jessen with a consistent and recognizable visual system that reflects the quality of the products while maintaining the authenticity of a handcrafted local brand.
MORE PROJECTS
PROJECT ARCHIVE